40th Anniversary Tribute Coffee Blend and New Siren Logo To-Go-Cup
40th Anniversary Tribute Coffee Blend and New Siren Logo To-Go-Cup

40th Anniversary Tribute Coffee Blend and New Siren Logo To-Go-Cup

Tribute Coffee Blend and New Siren Logo To-Go-Cup

On March 30, 1971, Starbucks first gourmet coffee shop opened in Seattle, Washington. Three partners were involved in the inception of the business, Gordon Bowker, Jerry Baldwin and Zev Siegl, two were teachers and one was a writer.  Their inspiration to sell premium coffee was Alfred Peet, a personal friend of the group and a coffee entrepreneur. The company name was inspired by the classic story ‘Moby Dick,’ the vessel in the story was the ‘Starbuck.’ The first four years of operation (1971-1975) the first storefront was located at 2000 Western Avenue, and then it was moved to its’ current location at the Pike Place Market at 1912 Pike Place. Coffee beans were purchased green from Peet’s during their first year of operation and then later from coffee growers directly. Howard Schultz became Director of Retail Operations and Marketing in 1982. It was under his influence that Starbucks began making and selling fresh made coffee drinks (such as lattes) to customers at their storefront. Today, Starbucks rolled out their new Siren Logo (without the company name), because they believe it will enable the company to sell a wider range of products. CEO Howard Schultz rang the opening bell for the New York Stock Exchange today from the original Starbucks storefront in the Pike Place Market. Besides this momentous occasion, the company also premiered a new coffee bean blend – ‘Starbucks Tribute Blend – 40 Years Together.’ The bag containing the anniversary blend of beans says:

Starbucks Tribute Blend - 40 Years Together
Starbucks Tribute Blend - 40 Years Together
“When we chose the beans for Starbucks Tribute Blend, we looked to the discoveries and relationships we’ve been especially proud of over the years. We came up with an unexpected blend of four different beans:
• Sun-dried beans from Ethiopia.
• Beans from Sumatra aged up to five years.
• Coffee from the remote corners of Papua New Guinea.
• Dense, high-grown beans from Columbia.
We’ve combined these for the first time as a tribute to our customers, our partners and the accomplishments of our coffee producers and roasters over the past 40 years.” And the opposite side of the bog says: “Here’s to you. And here’s to 40 years of conversations unfolding, stories being shared and ideas being hatched – all over a cup of coffee. This blend was created to thank you for coming along with us on our journey and inviting us into the moments of your day. Let’s celebrate.” I had a tall skinny vanilla latte today in the new to-go cup featuring the nameless Siren Logo. Congratulations, Starbucks for many a morning cuppa!

 

 

 

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One comment

  1. I have on occasion been a customer, but I generally prefer to frequent small local coffee shops. I read a while back that Starbucks were trying white label coffee shops, strange idea but what do I know.

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